Monday, April 21, 2008

Get Lost…











ABC just launched a new portion of their Lost site "cleverly" titled "Lostscape" (Prepare for tangent: Cleverly appears here in quotations as there is nothing clever about the made-up word "Lostscape", if you're going to make up a word and use it to title a facet of your wildly popular television series, take some time to be clever. I mean, how many creatives are you shelling out megabucks to, ABC? Give me a break! "Lostscape" is SO not "lawstsome").

OK, well, anywhoodles, as far as I can tell this new site is a drawn-out way of getting you to enter a sweepstakes where you will win two tickets to paradise… paradise for nerds, Comicon. Oh, and preferred seating at the Lost panel discussion as well as a meet and greet with some of the cast and execs. Worth a shot, I suppose? What out for the "crazy" Dharma Alerts (brought to you by Dodge, WTH?) that will jump out in your face with their forced sweepstakiness (yeah, that's not a word, and I used it).

Really, the most newsworthy thing to me is the site design, they re-created all that is Lost in an almost 2-d, clipped-out collage world. Definitely worth checking it out for that, if for nothing else.

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